iDo SEO and Internet Marketing of Charlotte and Lake Norman welcome R Lloyd and Co of Charlotte as a new SEO client,SEO
Call David 704.947.8048
Charlotte SEO
iDo SEO and Search Engine Optimization, Huntersville, NC 28078
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There's just too many instances of this happening for me not to address
it. Here it is once and for all: Web designers are not SEOs. Not at
all. Not in any way. The law firm got on the phone and emplored us to help. They thought they needed a redesign to get their rankings back.
I looked at the site and guess what? It looked great. The code was super clean; static html pages; wonderful use of CSS; javascript was all kept off page in external files; lots of great content; link structure looked sound; It was a well designed site, indeed.
So what was the problem?
The problem was that clearly, the designer THOUGHT they knew something about SEO. They may well have read SEO for Dummies or some other basic guide. But the re-launch killed them.
The re-launch process made about every major SEO mistake one could make.
Redirects killed the rankings star. Buggles eat your heart out.
Every single deep-link backlink now 404's out. There was a duplicate content issue with the new site and the old site - they were live simultaneously.
What's the point? The point is that this designer lost the rankings for this client. They did so because they did not have the SEO expertise to handle the site relaunch and migration. Although they have basic on-page SEO under control, this is a TINY part of what SEO is.
These are two examples of many, many examples I could provide. Since they both came up in the past week, it was worth an entry.
I'm not declaring war on designers, quite the opposite: I want them to work with us. Accept that they are not SEOs and let us do our thing. Engage us BEFORE launching a new site, so that catastrophic errors can be avoided.
Designers and SEOs are different creatures. Let's accept that and move forward!
SEO and Voodoo ;) So many fly by night so called SEO companies out there hitting you with smart ass buzz words so much so that you don't understand what the conversation was about - when you have finished you call them back and hire them - please don't tell me that's true!
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Local search advertising is quickly becoming one of the most effective means to attract new customers. While fundamentally, local search uses the same strategies as search engine optimization and pay-per-click, the tactics are very different.
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With broad-based or national seo or ppc campaigns, great care is taken to drive targeted traffic to a Web site. Local search is no different, but we focus only on the geography right around your place of business. This is key for many service oriented businesses who do not want or need to market to buyers outside a local area. We have several key tactics in our local search services...
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Local search advertising is at the heart of what we do. In addition to the paid ads, we will optimize your Web site so that it is targeted at the customers you want most - those in your neigborhood!
Let's get started today!
Call David
704-900-1675
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Free rankings on Google, Yahoo! and MSN - only kidding ;) I am at a loss for words, of late, at certain businesses that think that a FREE top ranking on the likes of Google is their personal right. What these businesses must remember is that Google et al are businesses (just like the Charlotte Observer - ask them for a free ad!) Home Sales In Cornelius
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iDo SEO and Internet Marketing of Charlotte NC and based in the Lake Norman Area are offering cut price no nonsense SEO services for your business website, rankings and blog set up. 
iDo SEO and Internet Marketing of North Carolina are now offering professional website critiques for website owners wondering why - or how they can improve rankings - they are not ranking wellWikipedia.org, the free encyclopedia, defines Search Engine Optimization (SEO) as:
Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites (referred to as "off page factors"). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either "white hat SEO" or "black hat SEO". Other SEOs reject the black and white hat dichotomy as an over-simplification.
"White hat" methods
An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and/or involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders, rather than game the system. In many ways, white hat SEO is very similar to web development that promotes accessibility, although the two are not identical.
"Black hat" methods
"Black hat" SEO are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is "hidden", either as text colored similar to the background or in an invisible or left of visible div, or by redirecting users from a page that is built for search engines to one that is more human friendly. As a general rule, a method that sends a user to a page that was different from the page the search engine ranked is Black hat. One well known example is Cloaking, the practice of serving one version of a page to search engine spiders/bots and another version to human visitors.
Search engines can and do penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual review of a site.
Meta Tag Basics
There are a few basic "rules" for good Meta tag data.
I have been studying online marketing since 1997 - I've read countless books (most of them utterly useless and confusing), participated in SEO forums, attended seminars and large exhibits and have always learned (em) not a lot.Don't get ripped off by SEO firms that think they are the sole owners to website ranking success or smoke and mirror SEO seminars which are basically spiders catching flies....Of late my little SEO service based here in the Lake Norman area of Charlotte NC has been plagued with "big shot" corny Internet Marketing companies saying they will get me to number one on Google and have checked my site using their proprietary, secret software..
Google Webmaster Tools and SEO Guidelines....SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Google Webmaster Tools and SEO Guidelines....SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
